How are we marketing Integrated Success™?

We are a knowledge company. We create new paradigms and integrate best practices that can help any company or organization. That is our primary value.

Since we believe these new paradigms can help leaders, organizations, and individuals win together and achieve personal and company success, our primary interest is in getting the information and tools into as many hands as possible.

Therefore, our primary go-to-market model is to provide resources to resellers, provide resources and training to consultants and coaches, and to create partnerships with solution providers. Once trained, we believe these teams can apply our programs within the context of their client’s industry expertise, company culture, and individual wants.

We are committed to the training, certification, and success of our channel partners.

Since we also have many friends and connections, our secondary go-to-market model is to reactively assist personal relationships directly. In these cases, where we have gaps in client-required skills, we will be teaming with our Best-of-Breed channel partners to provide our clients with tailored solutions.

We also recognize that we are a best practice company committed to cutting through the massive amounts of “theories and fads” to ensure clients have clear roadmaps and foundations. Once these foundations are set, industry and cultural specific assistance through internal and external consultants and coaches can build unique solutions to fit the end-user client needs and wants.

We believe that our success and our channel partner’s success are dependent upon our client’s success. In a sense, we are creating a virtual business stool: our clients, our partners, and ourselves helping companies with their Integrated Success™.

To get the word out, we are leaving no stone unturned. But we do need your help. Please let your friends, coaches, consultants, and others know who we are and what we are doing.

Please check out our website and let us know how we can help you or your friends.

Thank you.

Jim

What is Integrated Success™?

Think of a three-legged stool. One leg is Leadership. The second leg is the Organization comprised of individual teams. The third leg is the Individual contributor who is also a member of one of the organizational teams.

If any of those stool legs are broken, wobbly, or not strong, the risk of the stool falling over is high. Have you ever tried to sit on a one or two-legged stool? Any strong breeze or movement shift can cause the stool to shift or fall over. In today’s turbulent markets, there is more than a strong breeze blowing.

Most solutions attempt to focus on one of the three legs. For example, you may have a management consultant helping with leadership, a communications consultant helping with the communications gap externally and internally, a HR consultant helping one area of the organization, and a career or executive coach helping individuals.

Integrated Success™ recognizes that strong companies (stools) must integrate each of these three legs with an integrated approach. In other words, Company Teams Aligned with Leadership Direction and Empowered by Motivated Individuals are the Key to Organizational and Individual Success.

From the executive perspective, it means organizations aligned with leadership direction with the right employees on the bus, in the right seats, going in the right direction, and producing the right results.

From the organizational perspective, it means learning the business and leadership direction, designing which seats belong on each team, filling each seat with the right individual, fostering teamwork, and creating the value needed to support the company direction.

From the individual perspective, it means finding the right bus, being in the right seat, supporting their team, and producing value to both the team and the company.

At a high level, Integrated Success™ is a combination of common sense, best practices, new tools, resources, and knowledge applied to helping companies, organizations, and individuals all become more successful and competitive in a rapidly changing world. The model applies strategic consulting with tactical processes and tools for every level of the organization.

At the next level, it is a gap and best practice process. We look for gaps in typical companies, try to understand the root causes of those gaps, and then apply the best practice, and best of breed tools.  Then we offer solutions to companies, consultants, coaches, and anyone who wishes to learn and apply the model internally or with clients.

How strong is your company’s three-legged stool?

Why are we qualified to create an Industry Paradigm Shift?

Because that is what we have done before, enjoy doing, and will continue to do.

Here are examples of what we have done before:

• In finance we re-engineered how solutions were to be developed, partnered, priced, and sold in ways that were innovative and created a new industry within a traditional company. The results were spectacular new revenue growth.
• In supply management (procurement), we created many best practices with twenty different paradigms of how to create globally competitive, world class results within a total supply chain. The results were tighter partners, channels, and both revenue and profit improvements.
• For job seekers, we repositioned many of the “best practice” concepts by rethinking the entire process from a CEO and Business-to-Business perspective. We endorse HR and recruiter practices but see them as just one piece at the end of the job seeker best practice process. Our outplacement resources explain under the Jobpreneurship™ model.
• Last week we announced Integrated Success™, which is a major paradigm shift to create individual career success, organizational alignment, and higher company performance. To accomplish this we tackle three discrete areas normally managed by three distinct groups: executives, HR, and employees. We recognize that outside advisors are normally three distinct groups: management consultants, HR consultants, and career/executive coaches. Our program is the integration of all three areas combined with teaming with all three outside advisor groups. We will discuss more detail later.

Here is why we enjoy creating new models and paradigms:

• We have always believed in working smarter, not harder. As the world, business, technology, and people change the best way of working smarter is to look at the big picture and ask, “Why?” By eliminating processes, reports, and ineffective approaches (that used to work in prior years), you can focus on the big picture and create a rifle shot approach to today’s best practices.
• We love to “connect the dots”. There are hundreds of viewpoints. Most are from among the trees of individual ideas and processes. We love to look at the forest to see the big picture and then pick which trees to connect for the most effective approach to success.
• We love best practices. There may be a thousand ways of doing something within your industry, competitive environment, size, culture, and political environment. However, there are only a few best choices for competing today. Some of these practices are strategic and apply as general roadmaps. We focus on the strategic, and with our partners, customize or personalize to each unique situation and environment. We also train others with the strategic roadmap who can then apply the roadmap tactically to each unique situation.
• We love to have executive, competitive, and customer input. Customers can say what they want. Competitors can often identify innovation amidst traditional approaches. Executives can contextualize through real world cultural, political, and business reality. All we do is “connect the dots” and then ask our customer and executive friends for input. A good idea can come from anywhere. Our job is to pick the best of the best thought leadership, as a knowledge company, for our clients.
• When we complete our programs, verify their validity, and actually help others become more successful, we know that we are adding client value.

Why will we continue to innovate and contribute as a knowledge company?

• It pains us to see good people and good companies be misled by out-of-date thinking, hype, or reactive approaches. We want to help those who wish to succeed to see how to do so.
• The world is continuing to change rapidly. We will have to continue innovation and modifying best practices in order to help others.
• Because that is who we are, our niche, our passion, and our value to others.

Is our approach of interest to you? Let us know what you think.