Secrets of On-Line Branding, Part Six

Continuing with Merideth Levensen’s article, point number six is:

6. Over-promoting yourself: Keep it cool. There’s no need to go nuts with all this stuff.

How much time do you have? Who is really looking at what you are doing? Is each site really worth the time and effort?

Again, in today’s fast pace environment, we all want to help ourselves as much as possible but usually end up with memberships in too many sites, with too many passwords, and too much of a risk in confusing our brand.

We need to focus on what is most important and do that well.

This is why I disabled my social sites called Whacked Executive Network and Whacked Community Network. As my business expands, what I need to do changes. I just don’t have the time to continue with sites or things that are not current and relatively easy to do.

It is fine to experiment, to learn, and to continue improving your message but keep in mind that if you spread yourself too thin you may lose focus, lose a consistent message, and lose getting what you really want. If you are caught on personal sites while at work, you may lose your job.

Take a look at what you are doing on the internet. Do you need to go on a social networking diet?